Agorapulse: a social media management platform known for its unified inbox and team collaboration
Agorapulse is a social media management platform that combines a publishing calendar, a unified social inbox, social listening, reporting and Google Analytics-based ROI tracking in one workspace. It is priced per user: each paid plan includes 1 user and 10 social profiles shared across the organization, and every 1 additional user costs the same price again. The site lists support for Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, Pinterest, Threads, Bluesky, Reddit and Google Business Profile, but X requires a paid add-on and Reddit is used for listening only. In 2026 its AI focus is the Archie content repurposing tool, inbox reply suggestions and an MCP connector. It suits brand teams and agencies with heavy comment and DM volume that need task assignment and approvals; individuals who just want cheap post scheduling will find it expensive.
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Who it is suitable for, and who it is not
Suitable
- Brand and customer-care social teams with heavy comment, DM and review volume: the unified inbox handles comments and messages from Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads and Google Business Profile, with automated moderation rules, labels, assignments and reply collision detection.
- Teams and agencies that need task assignment and approvals: Professional adds internal comments, post and inbox assignments and one-step approvals; Advanced adds shared calendars for client review, bulk approvals, publishing queues and CSV bulk scheduling (up to 200 posts at once).
- Teams that need to prove social results to managers or clients: every plan exports branded reports and connects Google Analytics to show social traffic; from Advanced you get conversion and revenue attribution, ads reports, competitor benchmarking and PPTX export.
- Brands that also run Bluesky, Threads, Google Business Profile and similar platforms: all of them can be scheduled from the same calendar.
- Teams that want to connect AI assistants such as Claude or ChatGPT to their social media workspace: an official self-hosted MCP connector is available on every plan.
May not be suitable
- Individuals or freelancers on a tight budget: the cheapest plan, Standard, is $99 per user per month on monthly billing ($79 on annual billing), and every 1 additional user costs the same again; if you only need post scheduling, there are many cheaper tools.
- Users who mainly run X (Twitter): connecting any X account requires a paid add-on; the help center lists X Lite (publishing only) at $29 per account per month and X Plus (with inbox and reports) at $69.
- Teams that want to post or reply on Reddit: Reddit is only a social listening source and cannot be connected to publish or manage engagement.
- People who want full features for free long term: the help center says the old free plan ended on 2026-07-06, and the free Archie plan only creates new posts through Archie and supports only Facebook, Instagram, LinkedIn and YouTube.
- Teams that need TikTok DM management or TikTok / YouTube social listening: the help center's API limitations list marks these as unsupported.
Main functions
Scheduling and publishing
- All plans: unlimited scheduling, multi-network and multi-profile publishing, a unified content calendar, drafts, Facebook and LinkedIn audience targeting, AI writing assistant and AI image alt text, link shortening and automatic UTM tracking
- Content library: Standard and Professional are limited to 10 images / 2 videos; unlimited from Advanced
- From Professional: first comments on Instagram, Facebook and LinkedIn and threads on X, calendar notes, Instagram grid preview, .srt subtitle upload, Instagram product tagging, a link-in-bio page (PulseLink in Bio)
- From Advanced: custom fields (per-profile copy placeholders), publishing queues that post into preset time slots, CSV bulk scheduling (up to 200 posts at once), recommended publishing times in the composer, post labels
- Custom: boost Facebook posts from the calendar and sync Facebook and Instagram ads into the calendar
Team collaboration and approvals
- From Professional: internal comments on drafts with @mentions, one-step approval workflows (to teammates or clients), post and inbox assignments
- Advanced: bulk approvals and 5 shared calendars for external reviewers; Custom offers unlimited, customizable shared calendars
- Custom: multi-step approval chains, custom roles and permissions, feature visibility controls, SSO single sign-on
- All plans: two-factor authentication and profile-level access restrictions; from Advanced, Profile Connector lets clients connect their own accounts
Unified inbox and engagement
- All plans: comments, DMs, mentions and Google Business reviews in one place; hide / delete / reply to organic comments; inbox search, inline translation, conversation and contact notes
- Automated moderation rules: Standard to Advanced get 1 free rule per social profile (1 trigger condition per rule), Custom gets unlimited rules and conditions (combinable with AND / OR); since 2026-07 rules can trigger on 18 detected languages
- From Professional: post-level comment view, ad comment moderation for Facebook / Instagram / TikTok / LinkedIn, assignments, reply collision detection, custom inbox views
- From Advanced: saved replies, filter presets, ban-and-hide / ban-and-delete for spam, bulk actions, inbox labels, sentiment detection (display only; Custom can also filter by sentiment), comment export
- Custom: AI reply suggestions based on past interactions, and business-hours settings for average response time
Reporting and ROI
- All plans: audience and top-content reports per profile, post performance, community management reports, basic ROI (clicks and traffic via Google Analytics), white-label reports, PDF / CSV export, AI report summaries
- From Professional: team performance report
- From Advanced: cross-network group reports, custom comparison ranges, label reports, scheduled email reports, PPTX export, advanced ROI (attributing conversions and revenue to specific content), Facebook / Instagram / LinkedIn ads reports, competitor benchmarking; Report Studio drag-and-drop custom reports
- Custom: import up to 24 months of historical data, Looker Studio connector and a reports open API
- Post and inbox data retention: Standard 6 months, Professional 12 months, Advanced and Custom 24 months
Social listening and add-on modules
- Advanced Listening (add-on, demo required): monitors mentions of your brand, industry and competitors across social networks, Reddit, news, blogs and forums, filterable by language, region, sentiment and source, with up to 24 months of history; each add-on includes 1 listening search
- Competitive Benchmarking (add-on): compare competitors' top posts, content formats, posting frequency and audience growth
- Advocacy (add-on): curate, approve and track content shared by employees and partners; each add-on includes 50 advocates and unlimited campaigns
- X Lite / X Plus (add-ons): required to connect any X account; X Lite is publishing only, while X Plus adds a real-time inbox and reports
AI and integrations
- Archie: turns PDFs, web pages, video, audio and YouTube videos into network-specific drafts (carousels, video clips, quote cards) using a brand Playbook; free for everyone since 2026-09-21, with Threads, X and TikTok drafts added in 2026-10
- Agorapulse AI: sentiment tags in the inbox, DM reply suggestions, translation, off-topic filtering in listening and plain-language report explanations; organization owners can switch AI features off one by one, and the site says it has no-training clauses with its AI providers
- Agorapulse MCP: connects Claude, ChatGPT, Microsoft Copilot Studio and others to your account to read reports and create drafts within each person's permissions; the site says the connector stores none of your data
- All plans: Bitly, Google Analytics, Google Drive, Tenor; Canva from Professional; Zapier from Advanced; Custom adds HubSpot, Salesforce, Slack, Microsoft Teams and Looker Studio
Supported social media platforms
Compiled from the Agorapulse pricing page and the help center articles "Publishing by Social Network Explained", "Agorapulse Inbox Explained", "API Limitations per Network" and the X add-on guide. Support status follows the help center; each network's features are limited by its official API.
| Platforms | Account types that can be connected | Content available for publication in Agorapulse | Description |
|---|---|---|---|
| Pages | Posts (text, image, video, link), Reels, Stories | No personal profiles, carousels or polls; a Story takes 1 image or 1 video at a time; the inbox covers comments, ad comments, mentions, DMs and reviews | |
| Business account, creator account | Single images, videos, carousels, Reels, Stories | Mobile-notification publishing, first comment, collaborators, product tags, Link in Bio; carousels up to 10 items; Stories with interactive stickers require notification publishing | |
| Company pages, personal profiles | Posts (text, image, video, link), document carousels (PDF, DOCX, PPTX, etc.), polls | Polls cannot include media and poll results are not visible in Agorapulse; personal profile DMs do not sync | |
| TikTok | Account (authorized through TikTok) | Images, videos | Videos can be published via notification; no filters, text overlays or trending sounds; no DMs or social listening |
| YouTube | Channel | Video, Shorts | Vertical videos under 3 minutes are detected as Shorts automatically; no community posts or unlisted videos; unverified accounts are limited to 15-minute videos |
| X（Twitter） | Requires the X Lite or X Plus add-on | Posts (text, image, video, link), threads | No polls and no support for some X Premium features; the same content cannot be published to several X accounts at once; inbox and reports require X Plus |
| Threads | Accounts | Text, images, video (up to 20 items per post), multi-part threads | 1 hashtag per post, no GIFs or mobile publishing; the inbox syncs comments, mentions and quote reposts |
| Accounts | "Image Pins, Video Pins" | Video Pins need a cover; boards cannot be managed and a Pin cannot go to several boards at once; secret boards, Rich Pins and Idea Pins are not supported | |
| Google Business Profile | Business profile | Image posts (What's New, Event, Offer) | Each post needs 1 image; no multiple images or video; the inbox can reply to reviews |
| Bluesky | Accounts | Posts (text, up to 4 images or 1 video, link) | Up to 300 characters per post; no threads, quotes, reposts or subtitle files |
| No account connection needed | Publishing not supported | Only a listening source for Advanced Listening, monitoring subreddit discussions and keywords |
Price and billing method
Prices are in US dollars, excluding tax, per user per month. Agorapulse prices per user: each plan includes 1 user and additional users cost the same rate. The pricing page shows both "Pay monthly" and "Pay annually" figures; the annual figure is a monthly average billed once for the full year, not the monthly price. The pricing page says annual billing saves up to 20%.
| "Plans" | Monthly billing (per user per month) | Annual billing, monthly average (per user per month) | Social profiles (shared across the organization) | Post and inbox data retention | Support first response |
|---|---|---|---|---|---|
| Standard | $99 | $79 | 10 | 6 months | Within 6 hours (email) |
| Professional | $149 | $119 | 10 | 12 months | Within 2 hours (email, live chat) |
| Advanced | $199 | $149 | 10 | 24 months | Within 1 hours (email, live chat) |
| Custom | Custom Quote | Custom Quote | Any | 24 months | Within 30 minutes (including video calls and a dedicated Customer Success Manager) |
- Extra social profiles: $10 per profile per month on annual billing, $15 on monthly billing (per the pricing page). Extra users cost the same as the selected plan.
- X add-ons: the help center (2026-08-24 version) lists X Lite at $29 / €29 per X account per month (publishing only) and X Plus at $69 / €69 per month (publishing, inbox, reports), and X accounts do not use any of the 10 social profile slots. The pricing page only says "Contact us" for both, and the FAQ on the official X integration page still says "X Lite is included in all paid plans and X Plus costs $50 per month", which conflicts with the help center.
- Other add-ons: Advanced Listening, Advocacy and Competitive Benchmarking require a demo and have no public price; the help center says Advanced Listening and Advocacy offer trials.
- Free trial: 30 days free with no credit card; the help center describes it as two 15-day Advanced plan trials, the second of which must start within 90 days of the first.
- Free option: the help center says the old Free plan ended on 2026-07-06; the free Archie plan is available instead (1 owner, up to 50 Facebook / Instagram / LinkedIn / YouTube profiles, and new posts can only be created with Archie). The pricing page FAQ still says you can keep using the free plan after the trial; this page follows the help center.
- Nonprofits: the pricing page says special pricing is available through sales.
Prices verified on 2026-11-11. Sources: the Agorapulse pricing page (plan cards, feature comparison table, add-ons and FAQ) and the help center articles "Pricing Per User Explained", "X (Twitter) Lite and X (Twitter) Plus Explained" (2026-08-24 version), "Agorapulse Free Trial Explained" and "Archie Plan Explained". Both the monthly and annual figures appear directly in the pricing page HTML. Prices exclude tax; the checkout page is final.
Limitations and Precautions
- Per-user pricing: each paid plan includes 1 user, and every 1 additional user costs the same plan price again; all users in an organization share one plan.
- Standard, Professional and Advanced each include only 10 social profiles, shared across the whole organization; adding users does not add profiles. Extra profiles cost $10 per profile per month on annual billing or $15 on monthly billing. Facebook, Instagram, LinkedIn (company pages and personal profiles), TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business Profile all count; ad accounts and Google Analytics do not.
- X (Twitter) is available only through paid add-ons: X Lite is publishing only, and posts published natively on X do not sync to the calendar; only X Plus includes the real-time inbox and reports, and its data syncs only from the day it is activated.
- Reddit is only a social listening source and cannot be connected to publish or reply; Advanced Listening itself is a demo-only add-on with no public price.
- Instagram supports only business and creator accounts; Stories with stickers, text effects or other interactive elements can only be published via mobile notification; Reels published through the API can only use original audio, but since 2026-07 Meta Sound Collection audio can be added in the composer.
- In Agorapulse you cannot add filters, text overlays or trending sounds to TikTok posts or manage TikTok DMs; YouTube does not support community posts, unlisted videos or custom Shorts thumbnails.
- Threads allows only 1 hashtag per post, no GIFs and no mobile publishing; Bluesky cannot publish threads or mix images and video; Pinterest cannot manage boards or post to secret boards; Google Business Profile posts must include 1 image.
- The free trial lasts up to 30 days (two 15-day periods) on the Advanced plan with up to 10 social profiles; inbox sentiment analysis is excluded and the Pulse.ly link tracker must be requested; trial accounts cannot buy extra social profiles.
- Support commitments vary by plan: Standard is email only with a first response within 6 hours, Professional adds live chat with responses within 2 hours, Advanced within 1 hour, and Custom within 30 minutes with a dedicated Customer Success Manager.
The official sources disagree in places: the help center prices the X add-ons at X Lite $29 and X Plus $69, while the FAQ on the X integration page says X Lite is included in paid plans and X Plus costs $50, and the pricing page only says to contact sales; the pricing page FAQ says you can keep a free plan after the trial, while the help center says the old free plan ended on 2026-07-06 and was replaced by the free Archie plan; the FAQ in the help center's "Pricing Per User Explained" gives a 15-day trial, while the trial article and pricing page say 30 days (two 15-day periods); the publishing guide says Threads has no analytics or reporting, yet the 2026-02 release notes added Threads report exports. Both versions are shown here; confirm in a trial account or at checkout.
Recent updates
- Archie added Threads, X and TikTok drafts and can turn a pasted YouTube video into text posts; reports can compare label groups; the calendar List view supports bulk labeling, reassigning and rescheduling, with new filters for assignee and content type (Post, Story, Reel, Short).
- New CSV Builder saves export setups and runs recurring exports; Report Studio PDFs were redesigned, with brand colors on every paid plan and white-label logo options.
- New Activity Log records who did what and when across publishing, inbox and team management, and can be exported; social profiles can carry attributes such as region, category or opening hours.
- Archie opened to everyone for free; image generation can reuse brand elements saved in the Playbook.
- Inbox actions (reply, hide, delete, like) can require approval for specific team members or AI agents.
- The text of a published Facebook post can be edited without leaving Agorapulse.
- Report Studio drag-and-drop custom reports launched on the Advanced and Tailored (custom) plans, and legacy Custom Reports were removed at the end of 2026-09; the composer can add Meta Sound Collection audio to Instagram Reels.
- Social listening added competitor share-of-voice comparisons (Facebook, Instagram, X, YouTube, Reddit, web), clickable chart filters and Search Screening to remove off-topic results automatically.
- The composer can schedule multi-part Threads threads with a live preview.
From the Agorapulse help center article "Agorapulse Release Notes - 2026", newest first.
FAQ
Is there a free version of Agorapulse?
The old Free plan ended on 2026-07-06. There is now a free Archie plan: connect up to 50 Facebook, Instagram, LinkedIn and YouTube profiles and use the publishing calendar and drafts, but new posts can only be created with Archie and there is no inbox or reporting. You can try the full product free for 30 days without a credit card.
Agorapulse How much does it cost?
Priced per user in US dollars, excluding tax. Monthly billing per user per month: Standard $99, Professional $149, Advanced $199; annual billing averages $79, $119 and $149 per month, paid upfront for the year. Custom is quoted on request. Each plan includes 10 social profiles shared across the organization.
Is the $79 on the price page the monthly payment price?
No. $79 is Standard's per-user monthly average on annual billing; monthly billing is $99 per user per month.
10 social profiles: is that 10 per user?
No. The help center says the 10 social profile slots are shared by the whole organization and adding users does not add slots; extra profiles cost $10 per profile per month on annual billing or $15 on monthly billing.
Does Agorapulse support X (Twitter)?
Yes, but only with a paid add-on. The help center lists X Lite (publishing only) at $29 per X account per month and X Plus (publishing, inbox, reports) at $69 per month; an older FAQ on the official X integration page says otherwise, so check at checkout.
Can Agorapulse post to Reddit?
No. Reddit is only a listening source in the Advanced Listening add-on, used to monitor subreddit discussions and keywords; you neither need nor can connect a Reddit account to publish.
Standard, Professional or Advanced: which should I choose?
If one person handles all publishing and replies, choose Standard; if you need first comments, Link in Bio, ad comment moderation, assignments and approvals, choose Professional; if you need saved replies, bulk actions, shared calendars for client review, CSV bulk scheduling, competitor benchmarking and revenue attribution reports, choose Advanced.
Does Agorapulse have an affiliate program?
Yes. The official Referral Partner Program page says it pays a one-time 15% commission on the first year's contract value for each new customer, with a 90-day cookie and quarterly payouts once you reach $50; you need to apply. The Agorapulse button on SocialKit currently links to the official site without a referral link.
Information source
- Agorapulse official website homepage
- Agorapulse pricing page (plans, feature comparison table, add-ons, FAQ)
- Agorapulse publish function page
- Agorapulse social listening feature page
- Agorapulse MCP integration page
- Agorapulse X (Twitter) integration page
- Help Center: Pricing Per User Explained
- Help Center: X (Twitter) Lite and X (Twitter) Plus Explained
- Help Center: How to manage add-ons in your Agorapulse subscription
- Help Center: Agorapulse Free Trial Explained
- Help Center: Archie Plan Explained
- Help Center: Publishing by Social Network Explained
- Help Center: Agorapulse Inbox Explained
- Help Center: API Limitations per Network
- Help Center: Agorapulse Release Notes - 2026
- Agorapulse Referral Partner Program
- Agorapulse Terms of Service
The above page was accessed at 2026-11-11. Functions, packages and available areas may be adjusted at any time, please refer to the official website.